Before I go to a shooting location I always have a creative plan. A creative plan is a very deliberate plan to pursue a particular subject or a “look” that fulfills a vision in my mind. My creative plan might be very simple as in shooting reflections or more complex as in shooting a model running with balloons lit with strobes (previous post). Once on location I’m very intentional, I actively pursue the creative plan I was thinking about. Sure, I still remain open minded and react to opportunities “in-the-moment” but having a creative plan keeps me looking and working toward mental visions that are not easily seen.