Before the Coffee

November 30, 2009

The Creative Plan

Filed under: people — Tags: — beforethecoffee @ 10:41 am

Before I go to a shooting location I always have a creative plan. A creative plan is a very deliberate plan to pursue a particular subject or a “look” that fulfills a vision in my mind. My creative plan might be very simple as in shooting reflections or more complex as in shooting a model running with balloons lit with strobes (previous post).  Once on location I’m very intentional, I actively pursue the creative plan I was thinking about. Sure, I still remain open minded and react to opportunities “in-the-moment” but having a creative plan keeps me looking and working toward mental visions that are not easily seen.



  1. And thus the reason you area creative genius. I love you vision Ferrell and admire your focused, thoughtful approach. Your images are always thought provoking and inspiring. Keep up the great work!

    Comment by John Barclay — November 30, 2009 @ 12:18 pm

  2. Nice thought and some good advice Ferrell. For those of us with ADHD it all goes out the window!



    Comment by John E Adams — December 5, 2009 @ 1:06 am

  3. Great idea for helping ensure something good comes from any given shooting expedition! The power of intention cannot be overstated.

    I really like this set of reflection images – so often these are grab shots that occur when you happen to notice them out of the corner of your eye. Rarely do we get to see someone work the concept this way. I particularly liked the figures…

    Comment by bobcornelis — December 27, 2009 @ 7:31 pm

  4. It’s a great plan and these images are awesome. Nicely done.

    Comment by Bob Towery — February 7, 2010 @ 5:24 pm

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